Built to inspire change

We create products to enhance performance, using design-led thinking and functionality at our core. We believe training has the ability to shape how we think, create, and ultimately impact the world, and our mission is to inspire people to harness training in the pursuit of greatness.

With design rooted in Scandinavian minimalism, we complement this aesthetic with the Japanese design principle of Shibui. This term is known simply in the region as ‘unobtrusive beauty’ and can be defined by objects that appear simple on the surface, but they include subtle details, such as textures, that balance simplicity with complexity

Through combining Scandinavian minimalism and the Japanese principle of Shibui, our goal is to create product that adds value to your everyday.


The term Shibui is known simply in the region as ‘unobtrusive beauty’ and can be defined by objects that appear simple on the surface, but they include subtle details, such as textures, that balance simplicity with complexity.

Famed for its innovation and meticulous craftsmanship, we are proud to call Portugal our manufacturing home. Just north of the bustling city of Porto, we work with two factories located in the sleepy hills of Barcelos. Here, we work together to push boundaries in product innovation, experiment with fabric technologies, whilst always upholding our values to ensure the highest quality craftsmanship.